Our story

How it all began

Ice Cream Is More Than Just Dessert

For me, dessert has always meant family time.

But as my children, Jash and Pashmi, adopted healthier lifestyles, ice cream slowly disappeared from our home.

Dinner conversations grew shorter, flavour debates became rare, and a cherished family tradition began to fade.

Why should they have to choose between a healthier lifestyle and their favourite dessert?

With the market offering either sugar-loaded ice cream or none at all, I decided to create something that gave them the best of both worlds.

2018

From Jimmy's kitchen, with love.

I wanted to create something indulgent and delicious, without compromising a healthier lifestyle. So, I began experimenting with whey protein and natural sweeteners.

One evening, I simply put my recipe and a store bought ice cream in front of my children to taste. They couldn't tell the difference!

That's when I knew I was onto something. More importantly, for me, the long dinner conversations, flavour debates and family moments had returned.

The famous trio; Jimmy Shah (left), Jash Shah (center), Pashmi Shah (right).

2019

More Than a Family Favourite

Soon, it wasn't just my children and their cousins asking for more. Their friends wanted it too. Then friends of friends.

My phone filled with calls and Instagram messages from people asking where they could get “that protein ice cream.” We sold out almost as soon as we stocked up.

When “sorry, sold out” became a regular response, we realised this was more than a family favourite. People wanted ice cream. They simply didn't want to give up everything else to enjoy it.

2022

Swimming with the Sharks

With a recipe I believed in, we walked into Shark Tank India.

Watching the Sharks go from sceptical to genuinely excited as they tasted GETAWAY was unforgettable. They were won over by its taste and our journey from a simple kitchen experiment to a product everyone started asking about.

Here’s our Shark Tank journey:

After Shark Tank, demand poured in from across India and even overseas. The little experiment from my kitchen had become a nationwide favourite.

2026

New Beginnings

Moving from “sold out” to national scale brought a new challenge: how could we expand without compromising the product’s promise?

The ice cream delivered hundreds of kilometres away had to be the same one I had made for
my children:

The same richness.
The same texture.
The same flavour.
The same attention to detail.

That was when GETAWAY found the right partner in Heritage Foods.

With over 30 years of dairy experience, exclusive farmer partnerships, quality testing and a nationwide cold-chain network, Heritage gave us the expertise and infrastructure needed to grow consistently.

It meant that a tub bought in Delhi could still feel like the one that started it all in Mumbai.

Because scaling a product is one thing. Scaling it without losing what made it special is another.

Mission Possible

I started with a bowl, a few ingredients and an unreasonable belief that ice cream is supposed to be both healthy and tasty.

Today, GETAWAY has travelled much further than I ever imagined. But the idea remains simple:

I wanted my children to enjoy dessert without having to negotiate in their minds. I wanted families to have one more reason to sit around the table. I wanted indulgence and intention to coexist in the same scoop.

And if we’ve brought a little more of that back to dinner tables across India, then every
sleepless night was worth it.

Find your GETAWAY

“Do Good, Serve Good, Be Good.”

by Jimmy Shah, Founder.